While digital marketing dominates, BTL (Below The Line) activities continue to be one of the most effective ways to connect with customers directly.
Main Points:
- What is BTL marketing?
- Types: RWA activations, mall promotions, product demos, roadshows
- Benefits: High engagement, immediate feedback, personal interaction
- Real examples of brands winning with BTL
- How to measure success
Conclusion:
BTL marketing builds lasting relationships and brand recall. For results that go beyond clicks and impressions, go on-ground.
